Bakers Limited, commonly known as Bakers, is a South African company which produces a wide variety of savoury and sweet biscuits. For over 150 years Bakers®, SA’s first choice in biscuits, has been bringing a touch of Bakers® magic into the lives and homes of all South Africans.

The sweet list of Bakers’ product line is long and includes biscuits like Tennis which were introduced in 1911, Eet-Sum-Mor (shortbread biscuits made with real butter), Boudoir (a light and crisp finger biscuit coated with a dusting of sugar), Blue Label Marie (first appeared in 1898, original and now additional caramel flavoured), Red Label Lemon Creams, Romany Creams, Strawberry Whirls, Iced Zoo which are kids’ favourite for it comes in various animal shapes, and Topper.

When it comes to the savoury line, the list is no less impressive: Provita, Cream Crackers, Mini Cheddars, Salticrax, Crackerbread, Kips, Wheatsworth, Vitasnacks and Snacktime. Reported in 2014, Bakers remains the leading brand with a value share of 18%, making it about two-thirds of the market. Work produced with GBR, CapeTown, South Africa.