With the broad online reach available through social media, Jagermeister requested a drop-off item that could be delivered to influencers, celebrities and highly regarded people in their communities. Customised Jagermeister gifts were created, celebrating the individual on their birthday.

"While we're celebrating your birthday, know that a Meister is never born - they evolve to answer a calling. A call to do things differently, to go where others don't dare and to challenge the status quo".

100 unique boxes were created and although this project is yet to be fully launched, the hope is most recipients will post on social media, reaching an audience in excess of 2 million South African viewers. Work produced with GBR, CapeTown, South Africa.