Yardley, in South Africa, recognised a Perfumed Body Spray gap in the Gen Z market. This led to the Full brand creation of a new product named Conquest. The Conquest brand journey was from inception, concept design and a full brand roll-out.

Brand Collateral:

Brand Identity, brand name and tone of voice, brand concept, packaging design and product moulds and substrates, digital media, point of sale and styling & wardrobe. Work produced with GBR, CapeTown, South Africa.